Philip Morris

The call-to-action does not need to be big. It just needs to be beautiful.

This is a project I worked on during my time at Grey Advertising. Club 95 is an app for IQOS users, designed to grow the IQOS community, promote products and create opportunities for engagement through exclusive events and content. The design of the app was to project a users premium status in individuality. The navigation was designed to be a primary feature encouraging users to engage with content through a unique experience. IQOS is a brand of heated tobacco products owned and manufactured by Philip Morris International

Credits

Agency: Grey Advertising South Africa // Concept, design and execution by Terence Raft

Next project

Mazda South Africa

Brand Repositioning