Wildgreens — Adaptive Brand Design™

Industry

Tourism

What we did

Wildgreens

Location Based Brand Identity

Wildgreens is an exclusive tour operator specialising in high-end tours up Sani Pass. Sani Pass is a legendary, steep gravel mountain road connecting KwaZulu-Natal in South Africa with Mokhotlong in Lesotho, climbing to an altitude of 2,876 metres.

About Sani-Pass

Overview and Route Details Location: Lies between Underberg (South Africa) and the Lesotho border. Altitude: Reaches a summit of 2,876 meters (9,436 feet) above sea level. The Climb: Ascends over 900 meters within an 8-kilometer stretch, featuring sharp switchbacks and gradients up to 25%.

Wildgreens brand imagery 1

The Brief

We were asked to create a brand identity for
Wildgreens that was unique in it’s design and 
was a visual representation of Sani-Pass.

Wildgreens brand imagery 2
Wildgreens brand imagery 2
Wildgreens brand imagery 2
Wildgreens brand imagery 2

The Design Solution

When designing a brand identity centred around a location, the most powerful solution can be to make the location itself the identity. In this case, the tour took us from the bottom to the top of Sani Pass. The view from the bottom became the foundation for the design.

Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3
Wildgreens brand imagery 3

Next project

Fiat South Africa