Industry
Interior DesignWhat we did
Brand Strategy, Brand Identity Design, Adaptive Brand Design
El Décor
Adaptive Brand Design™
A design story where the brand mark is the name of the owner and the name of the oner is the identity and identity is the brand mark. A very special design did many years back. I'm sure you will find the journey equally interesting.
The Brief
“I need my brand to represent the high-end interior design projects I do. The brand must appeal to wealthy clients seeking individuality and exclusivity. Basically, I want what no one else has, and my competitors could only dream of.” Elle, owner of El Décor.
















Conceptual Design Thinking
The challenge was to create a distinctive brand mark that captured the client’s personality and vision, incorporated her name, and seamlessly integrated into the brand mark and wider brand identity.





































Brand Identity Design
Make it beautiful.











Next project
Fiat South Africa